There is a whole world out there that teaches you how to run your blog: from Problogger.net to Copyblogger.com. While these websites are probably beyond what you need for your photography blog, some of the advice can and does apply. Since your photography blog is your voice – your way to communicate with your clients and really, the world, there are a few things you can do to make your blog a little better.
Here are some of the things I learned while blogging for Inspire Me Baby:
1. Post consistently.
One of the pieces of advice I hear most often about blogging is finding a writing/posting schedule and sticking with it. With a few exceptions, Inspire Me Baby has published a new post everyday from Monday through Friday since June of 2010. When you stick with a schedule, your audience knows when to expect your next post. Fresh content will keep readers coming back as well. Although I admit it’s been difficult for me to maintain with my two other blogs, keeping a consistent blogging frequency has definitely helped Inspire Me Baby grow.
2. No zero comments.
All of your blog posts should have at least one comment even if it means making your sibling or spouse write one. Having comments on your blog makes it seem like you’re not the only one visiting your blog i.e., looking a little more popular. In essence, by encouraging comments, you’re taking advantage of the social proof phenomenon. (For those of you on Blogspot, don’t include a Google Followers widget if you have less than 100 followers.)
Speaking of comments…
3. Commenting should be easy on your blog.
You should make it as easy as possible for people to comment on your blog. Requiring users to sign in or requiring anything more than a name/e-mail address only deters commenters.
I go as far as allowing ALL comments to be published without moderating. Since I am e-mailed every time a comment is published, I simply delete comments that are spam (which actually happens very rarely). For those of you using WordPress, enabling Akismet will help combat the comment spam.
4. Provide value to your audience.
First of all, determine who your audience is. For most of you, it’s going to be potential clients and clients. What kind of posts would be helpful to them on your blog? Many of you provide What to Wear guides on your blogs. I’ve seen others write advice about preparing for their session or why families should even have a photography session.
For SOME of you, your audience includes other photographers. I’ve seen photographers write simple tutorials or provide freebie actions. If you continue writing valuable posts, readers will keep coming back.
5. Show your personality.
Allow your readers to get to know you by sharing personal stories and writing in a conversational tone (be careful of tiny grammar mistakes such as “it’s” versus “its” and “your” versus “you’re”). By engaging your readers, you’re showing a human side to yourself which makes your blog seem so much more appealing.
Does anyone else have tips about blogging? Please share!

















































