Photographers Who Inspire | Laura Brett

We are again honored to have such an amazing photographer on the blog to continue our Photographers Who Inspire series.  Laura Brett is truly one of the modern day trailblazers of newborn photography.  Her popular Newborn Goodness photography workshops are almost always full and that is no surprise as many photographers have taken notice of her creativity and professionalism.  Please welcome Laura to IMB!

 

Who or what was your original inspiration when you started your business? Who inspires you now?

My original inspiration and my continued inspiration is my children. I missed out capturing them as newborns and would give anything to go back and capture those fleeting moments. Now I document everything and anything they do!

What was the hardest part of starting your own business? What do you wish you would have known?

The hardest part of starting your business….is starting your business. :) Its had to know how to begin, I wish in the beginning I would have attended a workshop on being in business to lay the ground work. Its that important! That’s why I’m such a big advocate on learning the basics of business before diving in. 90% off you work will be related to business.

You have become a bit of a trailblazer in the newborn photography industry. Have you always shot newborns? If not, how did you get started and what was the most challenging part of it?

We’ve always photographed newborns but in the beginning we photographed a little bit of everything. We evolved to photographing ‘just’ newborns in early 09′ … we just found our niche!

Your “Newborn Goodness” workshops are highly sought after. Have you attended workshops in the past (which ones), and do you still attend workshops? Why are workshops so valuable?

We have attended a few workshops, we feel that continuing education never ends. We continually strive to improve, learn and grow! We love reading photography books and interacting on forums. Learning never stops!!!

Workshops are important! In the world of newborn photography, you may pose a newborn like no other, but if you can’t market and run a successful business what good will posing do you? The business part of our workshop will help you with marketing, SEO and building your newborn network. We will give you the step by step process on how we started over from scratch; moving our photography business from one state to another, as well as establishing our baby plan and pricing. We will share the importance of business and how it can make or break you in this industry. 85% of our business in Atlanta comes from our clients as we are running a “true portrait business” and not just workshops. We will help you return home and get your business up and running. Yes…our BS in Business with concentration in Accounting comes in handy.

After the workshop, we are still here to help. You can email us with questions big or small and we are happy to help. Not only that, you will be added to our Newborn Goodness Forum where you can give and receive feedback with questions that come up along the way. Surround yourself with others that have also attended our workshop for that added support and friendship. We believe that your education should not end when you leave the workshop and we will continue to help you grow!

What was your original gear and when did you start upgrading your equipment?

Our original gear was a D70s. We began upgrading after we felt we had outgrown our camera so much that we began to notice the limitations.

Tell us about your favorite lens and why it is #1 in your camera bag over your other lenses.

Our favorite lens for newborns is the 50mm lens. Our next favorite lens for non newborn works is a 135mm….its a must have!

Photoshop or Lightroom? Or both? How long does it take you to get your proofs to your clients?

Photoshop.! We know how to use Lightroom, but photoshop is how we began.

From start to finish it takes us about an hour to proof our clients images from uploading to gallery and getting ready for the blog.

How do you break the ice in the beginning of a session?

For newborn sessions…I play music to lighten the mood. It sets the tone for our sessions. For non newborn sessions…I will bust out singing and dancing, yep – I may catch someone off guard but it leads to the best shots.

How many photos do you typically take in a full session? How many do you edit, and do you ever show your un-edits to clients?

Newborn sessions we take about 100 images and show about 50 edited images to our clients. We never show an un-edited image to our client.

Who helps you behind the scenes? Do you have an assistant or a famliy member?

Surprisingly, its just me. We have no assistant helping us with newborn sessions.

With the demand for digital images on the rise, do you offer them as part of your packages for your clients?

We offer all inclusive packages; which means our clients session fee and digital images are combined into one price. It just makes it easier for our clients since its difficult to narrow down newborn images.

Can you share a story of a difficult shoot and how you handled it?

With newborns…it can be difficult in general with an awake baby. You just have to keep moving, regardless if the baby is awake just keep moving. Patience is key!

How do you handle family and close friends who want to hire you? Do you offer any discounts?

All of our family is about 3 hours away so we don’t see them as much as we would like.

Name one person you would love to photograph.

Hmmm….that’s tough. I love Pink, always have! She would probably be the one person I would love to photograph the most!

What is on your “Bucket List”?

Bucket List…..go to Australia. If we can get over our fear of flying, we hope to conquer that in 2013.

 


When not photographing beautiful babies,, I spend my days with my two beautiful children, high school sweetheart husband and our adorable basset hound, Sady. I wear many hats and balance is key, but it’s definitely one of my ever growing struggles. We’re working daily to get closer and closer – I’m blessed, and their loved……welcome to my life!

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